Additional Evaluation of feedback- what did you learn from the audience feedback

Getting feedback from my classmates and teacher was really helpful, as it offered me both constructive criticism and enabled me to understand what i had done well. On presenting the pitch, i felt it was crucial to engage the whole of my classmates and in order to do this, i needed to summarise my points and use limited amount of fillers as it made the speech come across as professional and also formal. I aimed to use as limited informal language as possible, in order to express myself efficiently and clearly. However, from the feedback i understood that this wasn't necessarily the case as i was told to cut down on fillers and use more precise terminology in order to portray why i chose the music video. Again, getting feedback like this was really beneficial based on the fact that i was able to see what wasn't working well for me through various other individual perspectives. In addition, fortunately i was able to re-do my speech in order to turn some of the critics into positives. Understanding what i needed to do was vital and thus allowed me to express myself in a more accurate and coherent way second time round. Similarly, i also  received criticism for not including the costume that i'll be using in my video. This was a reminder rather than a criticm to me because it reminded what i needed to implement and discuss next time. Furthemore, from the feedback it indadvertedly became apparent that i had forgotten to put the evidence from the artist that i was allowed to use his song, this was really significant and knowing that i hadn't done this, allowed me to approach the artist and conversate about making the proof visible.

On the other hand, the feedback from the pitch i was also able to gather that it wasn't all negative the positives were also voiced out by my classmates thus allowing me to denote what i had actually done well. For example, amongst the discussion i understood that i had outlined the locations of my music video in depth thus enabling me to convey my thoughts about my artist in my own way. Understanding what came across as engaging in the eyes of others was really significant, as it allowed me to keep the idea and the methodology in the way i had primarily chose to. In addition, i was also told that my analysis of the target audience was done minutely as i made it clear what my target audience would be through analysiing the lyrics but also with the location. It quickly became clear through my genre of song that i would aim the song for working class elderly teenagers. It was explained in the pitch that this was a realistic target audience because the lyrics are relatable to them and thus becomes meaningful.

In conclusion, i would say that getting feedback on my pitch was helpful as it allowed me to change certain aspects of my pitch in order to make it more engaging to the audience but at the same time keeping it formal.

Final Production - Don't Take It Personal

Audience Profile

Age: 19

Gender: Male

Occupation: Part-time work at apple

Ethnic Background : Black British 

Likes : Music 

Dislikes: Rugby 

Aspirations: Professional musician.
What sort of music does he enjoy?: Horror.

This is an example, of an individual that we may find at a Yungen concert, he is a young black teenager who is interested in music. His ethnicity is similar to our protagonist artist, which makes the lyrics relatable and meaningful to him. He is someone who may have a similar background to Yungen and thus feels inspired by his music. Additionally, through the denotation of the headphones we connote that he is enjoys music, as he has a slight grin on his face to represent the fact the he is enjoying what he is listening to. The fact that he is aspiring to be a professional musician helps interpret the fact that he may be passionate and eager to learn how to do so.

Feedback of initial idea

In this video, it became apparent that my collegues and teacher felt that i could have gone in more depth about my locations, this way they would have a much better understanding. At first, it  came across as ambiguous through the way i presented it in the slide. There were numerous suggestions about using alternative plots, something that i should have considered at the time and now it's more understandable the point in which the my colleagues made.  The fact that it was just one plot could have made it seem boring and disengaging to the audience members independent of quickly the shots were it was still vital to ensure that the video had some time of stroyline and meaning to it. The positives were that the rest of the presentation was done clearly which in turn meant that the understanding from them all was good.

Evaluation part 5- How did you use new media technologies in the research planning, construction and evaluation stages.

PRE PRODUCTION.

One drive was an element with existing technologies that meant we were able to transfer videos and images from another source to our blogger account. This was really useful in the sense that it saved time and provided a good platform to make transfers quick and easily accessible.

Google drive was similar to one drive in the sense that it was used to upload files and documents to blogger. I found it useful, because i was able to implement numerous files that were done quickly and effectively.





Blogger was used to was evaluate and analyse the use and conduction of the research and planning we had carried out. In it we discussed the advantages and disadvantages of different type of music videos. This developed my understanding, as i was able to understand the various type of music videos and through this i could interpret which one compliments the genre of our music video. It was also useful in the sense that we could view other peoples work and take things from there that we may not have put into our one.

Social networking was a vital part in being able to access our artist. From twitter, we were able to communicate and make a request as to whether using their song to make a video would be fine according to them. Additionally, twitter also ensured that we understood what sort of genre was popular at the time, as the comments and suggestions about established artists enabled us to understand what we could do to conform to a grime but genre, but at the same time what we could deviate from what seemed to be unpopular amongst audiences. I felt that twitter was also useful in the sense that we could relate easier to the informal language and audience demands as a vast majority of the twitter users are young teenagers like ourselves.
Power point was used to bring forward my ideas regarding what i aimed to do with my chosen song and what codes and conventions would be used in order to make it appealing and conformative to a grime genre. I used it to present my ideas to my classmates as a way to express my thoughts and receive feedback from them. It was reasonable successful in the sense that i was able to relate to numerous visual references in order to allows a better interpretation to my explanation.





POST PRODUCTION.

Photoshop was useful in the sense that our group was able to design our magazine and digipak in the way we wanted. The tools on display helped to make it original and thus meant we could implement the ideas we had into the the actual design. It was used to create an appealing cover to the target audience, the adoption of the colours blue and black in both comforted to our themes, as the light colour represents the character's happy moments in the video. Whereas, the black highlights the negativity in his life when we was left alone by his mother and he had no food to eat and no on to comfort him. This is when he resulted to criminal behaviour such as taking money from individuals in order for him to survive.

Final cut pro was used by our group to edit and alter the effect of scenes. Through this app, we were able to obtain knowledge regarding how to limit the time frame and change angles for it to be more effective and engaging for the audience. We found through our research and planning that professional shots often had a low time frame before changing the shot, as that way the audience would be able to see the various angles which could in turn lead to a better interpretation of the scene. With final cut pro, we were also able to implement effects such as the black and white effect, this way the viewers could see the negative parts of the character's life with the colour black, but at the same time denote the positive parts with the natural light implemented to establish progression in his life. I found that final cut was successful as it gave us total control regarding what we could do in order to make our video unique and engaging to the audience.

YouTube was used to research different music videos to gain an understanding on how to ensure my groups product comes across as successful and appealing to the target audience. The research was done not only to find successful videos, but also for me to understand what could make a music video unsuccessful as a way for me to learn on how to deviate from that. The insight on what makes certain genres differentiate was also vital through research done on YouTube, as it established  what codes and conventions are used to conform to certain genres, for example, we found that pop genres are normally fast paced with bright colours to represent the fact that the song is a happy one. This was useful because i became able to understand what i would need to include and at the same time what codes and conventions would subvert to a grime music video.
YouTube was useful, as using it allowed me to gain in depth nuance in regards to what i needed to include but also what would hinder the progression of my video. Seeing professional music videos allowed me to adopt elements that enhanced my final production.








PRODUCTION

The camera was used in our product to take various images of our character. The mobility of it meant that we were able to captivate several facial gesticulations of the character which signified the intensity of his emotions. The numerous low and high angle shots meant that the audience could interpret moments where he was dominant depicted particularly through the low angle shots. Whereas, the high angles shots connoted the inferiority of the character. The camera was useful, as it was easily transportable which meant that it was reliable when ever we needed to use it.






The filming camera was used to captivate every moment of the artist's philosophical life. We were able to use a range of shots, again to represent the fact that he experienced various difficult periods in his life. It was useful in the sense that we could remove the camera from the tripod and do the filming from varying angles, in order to make it more realistic and engaging to the audience.

Music Video Pitch

Mr primary aim when producing my pitch to the rest of my classmates, was to make it clear what my target audience was, the purpose of the song and the location it'll be held at. In order to make it more understandable to them, i managed to link some well known artists to my chosen group "House of Pharoes". I briefly highlighted the significance of the rap culture in the modern as it's used influentially for the younger generation who aspire to be like the rappers who embodied rap for example Tupac and Biggy Smalls such a significant impact in the industry. Additionally, in my pitch it was also vital to understand the codes and conventions of rap and i managed to do this, by understanding the type of clothing these sort of artists tend to adopt. A major aspect of this, was the expensive chains and jewellery which connotes the wealth of the artists. I aimed to replicate this by presenting my artist in a way in which he was perceived as wealthy and talented, so i aimed to implement expensive and well known brands in the video in order to make it relatable and comfortable to the codes and conventions of a typical crime genre.

The location would have been a skateboard park, as a way to portray deviance and young teenage rebellion behaviour. From the lyrics, we can infer that the characters are quite mischievous and i felt that this could be highlighted if the video was done during the night as it draws connations of wrong doings and evil and thus created a sense of wrong. In addition the location also complimented the song in the sense that the lyrics had a range of profanities in it, as it was about teenagers having a good time. I felt that the skateboard park emphasised this point based on the fact that it was a place teenagers would go and hang out, and often inhaled illegal substances.

Lyrics Analysis

At beginning of the song, we come across repetition in form of ''ah you ah you''. The repetition of thus, is there to show the effectiveness of that and importance, this could be reinforced through identifying the fact that the song is directed at a specific individual.

Furthermore, a large of the lyrics are about illegal drugs, which again highlights the fact teenagers are rebellious and thus makes it clear the target audience cannot be an old man for example, because the lyrics signify the deviant and criminal behaviour that conforms to the fact teenagers are seen to be criminal in their acts. 

Ah you, Ah you ah......

ah you ah you ah you hell...

see you should come and ride with me,

i got cro, see you should come and smoke the weed,

you already know, see baby you look fine tonight,

you already know see we whine and dine tonight,

just gimme blows, see you should come and ride with me,

i got jokes...

cruising round with the q when the dank come kneesh,

you already know,

see baby you look fine tonight, lets hit the road,

and we could whine and dine tonight, just gimme blows,

i know one girl that loves to role my spliffs, i prefer to roll my own,

and i really prefer when we're in my zone, i prefer when i'm home alone,

sinking till 9 but we're down for the bone,

doggy style she won't pick her phone,

got a man at abay ready to go,

oh my gosh she were giving me blows,

tell her come ride about it,

make it clear to her don't be late,

yh i swear to Danny trashing the place

ay girl watch what you say,

ayy pay and let's get waved,

see you stunting on them in, chennel,

let's get waved,

keep it true everyday, i got soul as AJ,

keep it true all the way,

matching roley's yh one day,

roley poley yh p.a,

got her bouncing got her sucking,

ooo..., see you should come and ride with me,

i got cro, you could come and smoke the weed,

you already know, see baby you look fine,

lets whine and dine tonight and lets hit the road,

see could come and whine and dine tonight,

lets hit the road, just gimme blows,

you should come and ride with me,

i got draws, see baby you look fine tonight,

you already know, lets hit the road, and we could whine and dine tonight,

just gimme blows,

crusing with these london streets,

its really cold, rolling round HOP,

you know the cold, i just text that we just,

shot the show, i'm coming home,

took her to sams to write the lyrics and i'm good to go,

just need a couple of biscuits man,

thats how i role,

you know that i do it so standard,

quick verse but you its still grand day,

quick verse but you know i been landin,

so, so , riding round with my team,

amma still fuck with this bitch,

she still calling me,

everyday we do it so cold,

with the potant flow

bitch...

see you should come and ride with me,

i got cro,

you could come and ride with me tonight,

just gimme blows,

see you should come and ride with me,

i got draws, see baby you look fine tonight,

and we could whine and dine tonight just gimme blows

ah you you....

ah you you ah you you ...

The highlights in blue are examples of informality and repetition in the song. I specifically highlighted theses bits in order to show that it conforms to the genre of my song, this was done as a way to portray that the lyrics are realistic and more significantly relatable to the target audience and elderly male boys. For example words such as ''amma'' is a replacement for ''i', going to'' this was specifically added in to show informality but also to conform to the genre of grime and hood. Furthermore, sexual references are also included to show rebellion amongst the group members, representing the fact that teenagers in contemporary society do rebel quote frequently. The fact that is shown in the song connotes the fact that the rappers understand the struggle of others and they've also been through it, which makes the lyrics real and meaningful.

Audience Pre prod focus group

Evaluation part 3 How effective is the combination forms and conventions of real media products

There was a clear interlink between our actual music video and our magazine cover as well as digipak. This represented the fact that all were linked and aimed at the same audience meaning that there was a recurring theme colour (blue and back) in order to make our product unique. Through some contextual research about the artist we understood that he already had a clothing line and the main colours were red and black. This meant that we couldn't replicate this as that meant our work wouldn't be original. The colours were only a small part regarding how all three things linked.

The character is seen dressed nicely, with a nice watch connoting his happiness and comfort at his new life. But through the digipak we can denote his hands open which in turn draws religious connotations and in a way this subverts to a typical grime artist, as grime usually entails criminality thus meaning that they break a lot of religious teachings. So in a way this is the character asking for forgiveness and admitting his wrong do doings.

From the digipak we infer that the artist is humble. We aimed to present him as a talented and down to earth individual, that way our audience would be able to relate to him as it makes his lyrics understandable and meangiful to the viewers. The visual reference of him sitting on the stairs represents his tough upbringing and in hate heritage, this makes it clear that our target audience are young black teenagers.

This screenshot is an example of the artists hardwork in the studio. This shows that he is a level headed and dedicated individual who is striving to the top. but most importantly it's an inspirational shot to young teenagers as it allows them to understand that handwork pays off in the end. The artist was resilient and fought through his difficult periods thus portraying him as mentally strong.

The mixture of  dark and light natural lighting represents the turbulent period the artist was going through. Here he seems to be depressed depicted through the isolated shot and separation from society. His love and desire for his mother has left him alone and scared, he had nothing to eat and no one to talk to. In this scenario the audience gather that he had a difficult upbringing so what you see of him now are only elements his difficult early life.

The variation of the shots were able to present the positive changes in the characters life, thus creating a narrative in the video, as the audience were able to the progression in the artists life. Here is with a friend, showing he's mo longer alone and suggesting that he has moved on from the difficult periods. The facial gesticulations from his artist connotes the passion from the artist thus creating realism  and relation towards the audience members.

This shot is a close up of the artists face, as a way to captivate his that sense of deviance. Here, is exhibited as a rebellious character. The black atire has connotation of evil and mischievous behaviour. Although we had aimed for the artist to come across as humble, it was essential that the audience gathered he was a deviant individual who still had a vast amount of hatred inside of him based on the fact that his mother had left him.

The deviation from natural lighting in this host is there to emphasis the importance and effectiveness of these shots. Furthermore, it's a way to present the dissatisfaction of his past. The fact that he is seen sleeping here alone connotes the detrimental aspects of being left alone. This subverts of our themes of love as he can currently feel no love based on the fact that he has no family around him.

The close relation with his sister is seen here and it conforms to one of our themes of love as it shows the character had a close bond with his family. This is also in black and white as a way to show the fact that this was also in the past. This was a vital part of our editing techniques, as we were able to differentiate through visual references whether a scene was in the present or something that had happened in the past.

Evaluation Part 2- In what ways does your media product use, develop or challenge forms and conventions of real media products.

Our media product is a music video which conforms to some of the codes and conventions of grime. We know this because through our research and planning we visualised the elements that made a grime genre different from other type of genres. For example, we watched British grime music videos and in there were numerous pejorative terms such as "nigger" which was an example of how artists create a subculture that a vast amount of black young males could relate to. Additionally, we find this is emphasised through the denotation of the artist as they often use profanities whilst rapping right in front of the camera.
This are some of the elements that we did include in our music video in order to make sure that our target audience, (ideally black young males and white young males) could relate to the song as well as the visuals.
On the other hand, we also managed to limit the amount of times our artist was rapping behind a block as we felt that this was cliche. In order to keep our audience engaged we made the video a narrative as it was a way to deviate from how normal grime music videos go, we gave our artist a relation to the the audience in the sense that were on the journey with him. We denote in the music video that the protagonist feels depressed at certain moments in the video. For example, the isolation in his house is to portray his loneliness and dissatisfaction at the hands of his mother. He continually refers to her during the video as he cared deeply about her and felt emotionally unstable when she was gone.

The various use of camera angles presented realism to certain shots and provided intensity with others. The use of quick and effective shots and angles had to be done repetitively in order to keep our audience continuously engaged with the song. For example, close up shots of the artist in the house captivated his facial expressions, from which we would denote how he felt. It was paramount for the audience to distinguish between his happiness and sadness and i felt that we done this successfully through the close up shots. We also used a number of medium close ups in order to denote the surrounding but still see how the characters face was. The implementation of low and high angle shots was a way to show control of power and belittlement in certain scenarios. At points were the artist was experiencing a happy moment in his life, we used low angle shots to show hie power and control of the situation. However, during other moments we presented his inferiority through high angle shots as he was seen as small and thus brought connotations of inferiority.
Furthermore, some of our camera positioning was really effective as it allowed for the audience to understand just how difficult circumstances were for our artist before he finally experienced success. An example of this, is how we positioned the camera in the fridge, this was vital in order to show that our character had no food to eat and that he needed an influence in his life. From the positioning we could also denote the characters face, from which we could infer the fact that he was sad and somewhat depressed.
On the other hand, during some of the times he is shown to be happy the deployment of medium close ups that worked effectively and was also able to show his closeness with his sister. The pillow fighting in his house for example was an example of bonding between the siblings. Although the setting remained the same, we could see just how happy the artist is by accommodation of his sister.
The movement of the camera never moved, as it conformed to the codes and conventions of grime music videos. It was also a way to ensure that all the scenes interlinked and through quick shots, we were able to this really well.
The mise-en-scene is often what differentiates genres from each other and from this particular setting, it becomes understandable that our artist could be denoted as an adolescent whom grew up in south east London and thus makes the lyrics real and meaningful to the target audience of  male descent and deviant/problematic background. From this mise-en-scene, we could see that the lighting is dark and depressing in scenes such as the house one as it signifys the loneliness and unfortunate isolation of the character. The knowledge that the character is making progression is depicted through the light colours as a way to portray his happiness and joy at his success. This becomes emphaasised, through the visualisation of the expensive cars and branded wrist watches as well as a girl in order to show some elements of how we managed to challenge real media products. Throughout the video, there is a repeated change in clothes in order to demonstrate the appreciated of his success. The scenes where he is seen wearing old worn down clothes, are the ones where he is perceived to be a struggling, poor and detached individual who has no money to look after himself. However, other moments where he is seen to be content, we denote nice clothes again to show how far he has come to be the man he has become. There are also parts, where we see the artist with his friends. Like most teenagers, he is engaged in conversation with them and having a good time, this shows him not to a lonely and isolated individual, but to to sociable and happy. Similarly, there is a shot where he seen smoking a an illegal substance as a way to show that he is a teenager and this sort of behaviour exemplifies the mentality of how most teengers are. The inclusion of his girl towards the end, also coincides with the fact that he has become a very happy individual and that he has left the past in the past, but what remains crucial is what the future holds and he aims to make the most of that by working hard.

The editing techniques used in the video worked really well, as we were able to create a past and present feel just through the change of colour. The black and white effect for example, represented the past of the character. We also see a recording effect used at the start of the music video, to show what the artist gets up to off stage when he's with friends. In addition, through final cut pro we were able to alter the speed and visuals of the video in accordance to how we saw fit. Some bits of the song seem slow and we replicate this through slow movement and seriouseness of the characters face.

Feedback Evaluation 4- what was learnt from the audience feedback?

After finishing our music video, as a group it was essential to get some type of feedback from teenagers like ourselves to see whether we'd met codes and conventions of what an actual grime music video entails. Additionally, getting feedback meant that we understood what we had done well but what we also needed to do in order to make it better. What we were mainly looking for from the feedback was to see whether they were able to relate to the song as young teenagers.

From the feedback, i feel that we understood that we reached our target audience. They all seem to understand that the song and video were aimed at young people. This was made clear through the illegal actions and problems the protagonist had been going through. The fact that he was denoted smoking weed was pointed out by Gaius through the feedback video as a way to show typical teenage behaviour. Furthermore,, one of the members from the feedback video was able to understand that our exact target group were young teenagers, they leaned slightly towards blacks mainly based on the fact that the artist they visualised in the play was a young black teenager. I would say that we reached our target audience successfully, as the feedback showed that young teenagers are attracted to songs like this.
The implementation of flashy cars and play fights with the artist's sister were just examples on how we were able to keep the audience engaged. As teenagers it's somewhat easy understanding what is needed to keep a fellow teenager entertained.and i feel that the cars were a good touch as it provided a drive and an aim as to what success looks like if  you're willing to work hard for it. The play fighting would also be appealing, as young teenagers tend to play a lot and also tend to fight a lot, so we felt that this was something that could work well together. Similarly, the fact that it was being done with his sister emphasised the fact that it was appealing to the target audience based on the fact that teenagers normally argue with their siblings.
"A relation was made by me having experiencing one or two aspects" this is a quote from the feedback and from this i can infer that the lyrics and visuals could be related to by the teenagers as they understood what what the artist was going through. It showed that we had managed to show the issues well but more crucially it was realistic and eye opening for our viewers. Another quote read as such "i think that i could personally identify with most the scenes, like him play fighting with his sister and hanging out with his mates", this is another example of how scenes in the song were relatable to the audience. The quotation depicts the fact that they're numerous teenagers that could play around with their sisters but also remain distant from them at the same time, which could both be seen in the video, firstly , with the pillow fighting it shows sibling bonding and enjoyment between brother and sister and at a time where his mum was absent he still managed to find realistic happiness with his sister. Whereas the other scenes show him to be isolated from her all together based on the fact that they hadn't been close at that moment in time, which in turn is something that is natural among siblings.
Overall, from the feedback we found that the fast paced editing and repetitive change in scenes worked well, as it was a way to keep the audience engaged in the video. This helped the music video greatly, as it meant that there was never a momentary lapse from any of the audience members. Furthermore, the story line was also talked about as been effective from the feedback, as we were able to infer that although we done a narrative we were able to maintain the fact that it was our video was grime, but i felt that this also complimented the addition of the story line as it meant the audience remained curious on what happened next.
In conclusion, some of the criticms from the feedback suggested that we had more shots of the brother and sister going out together to demonstrate how close they really were, as the pillow fighting only showed them briefly but in order to expand on their close relationship it was vital that we were able to implement scenes in which they showed their sibling love. Furthermore, a running them was also a suggestion of the artist for example in the studio to update the audience oh his hardwork and also the fact that there was less proportion of happy scenes inadvertently meant the song came across as slightly more depressing.

Production schedule

Media pitch powerpoint

Cast List

Risk Assessment

When doing any type of recording, it's always essential to make sure any risks are controlled and dealt with effectively. As part of the filming, it was crucial to analyse what could cause possible damage depending on our locations are what props were used during the filming.

During the music video, our protagonist character is found having a playful fight with his little sister the deutaragonist. Although it comes across as harmless, we ensure that the weight of the object being used  fight were suitable for individuals to handle and so to it was, as it was a soft cushion being used which caused absolutely no harm to the character. Additionally, the power in which our artist generated to hit the other actor had to be controlled also and in order to do this successfully, we as a group advised the character on how much power to use. It still remained crucial to generate a substantial amount of power in order to make it look realistic. On a scale from 1-5, it'll be a 2 because it could be easily stopped.
There were also moments in the video, in which our characters were recorded selling fake drugs and rubbing people. It was important to verify the fact that these exchanges were fake and the best way to deviate from the escalation of the situation was to do the recording in an area isolated from vast amounts of people. This way we stop the escalation and any possible problems that may have occurred during the filming. However, it was still necessary to have some kind of idea as to how we could make the situation harmless if we are spotted doing these changes inadvertently, and we were able to understand that this could only be possible if we were supervised by a member of staff whom had allowed us to carry out the task in the first place. Similarly, although the drugs aren't real, it is still vital to make it seem realistic as possible and in order to achieve this we would need to make the location somewhat covert as it meets the conventions of deviant behaviour among young teenagers. On the scale, it'll would be a 4.
The conditions of the weather was also a really significant factor regarding how preparation for the filming went and we managed to cope with difficult conditions either by using it to our advantage, for example through creating a gloomy and dark scenario to present that particular scene to be negative. However, we could avoid bad weather by checking the weather forecast on the day we want to film on, that way we plan ahead and see what days become more suitable to film certain shots. On a scale it would be a 1.




Being trusted with a digital camera was really complimentary. Although we are sixth from students, it's still really vital to handle the cameras with care. In order to do this, we usually kept the camera in school with our teachers or in our lockers, this way it was clear that less harm would happen to it. Additionally, we also need to be careful when recording, because some people may not want to be involved in the filming and they and they may have been included accidentally which is something they may have found really disrespectful. In order to present this, it's important to speak with the people positioned in that situated asking them if they mind us filming there that way they are aware and could decide to move. It would a 2 on the scale.

Target Audience

As a group our chosen music genre was grime, therefore this meant that we needed to use codes and conventions that would normally be in a rap music video. The target audience was going to be young adults and elderly teenagers. Due to the use of profanities included this enabled us to understand that the teenagers below sixteen wouldn't be able to listen to do, although our aim is to attract viewers it still remains paramount that we make the viewing and the song suitable for a particular age group.

Additionally, through the miss-en-scene we were able to make our music video seem more like grime, as the dark lighting and designer clothes conforms to the codes and conventions of a grime video. Similarly, the inclusion of several close up shots emphasised the fact that the protagonist character is passionate about the music which in turn makes it relatable to the audience. Furthermore, through the music video the audience could not only see Yungen's talent through his meaningful lyrics, but we were also able to make sure that they could denote his difficult and turbulent life. The ups and downs becomes visualised in our video when he's situated at home with scattered clothes, no food and no electricity. The implementation of this allows the audience to know that Yungen was a character whom had a very difficult upbringing but was able to turn it around because of his string belief and dedication regarding what he believed in. Similarly, i feel that our target audience could relate to this as the our artist is situated in south london meaning that they may have been through what he's rapping about. We also wanted to make the target audience people who are going though difficult moments in their life, and not specifically young black working males. Our aim was to be flexible and in order to this we needed to research other genres of music in order to understand what make a pop video unique from a rap video for example. Through this research, we were able to gather that including both a narrative and performance in the video would make our video unique, but also it still needed to be conformative to a grime music video. We felt that pin-pointing the target audience was detrimental to the progression of our music video as it made it cliche and repetitive to how most music videos are, therefore we just a narrative music video with some aspects of an interpretative music video to exhibit the differentiation and exploration of our groups methodology.

In conclusion, i feel that the music video would attract adolescent teenagers from south east london based on the fact that they could relate to it the most. Alternatively, i also feel that individuals of a higher social status could listen to this type of music and enjoy the video because they could find it intriguing in understanding how people from a less economically developed area go through. In addition, it could also be an eye opener to them and they may change their perception on how they view young middle class teenagers.
I would suggest that males are more likely to be drawn to this type of music video, as it includes violence and illegal behaviour which is something young boys are more incline to do. However, females could still listen to this song as it does come across as quite relaxing and calm.

Evaluation part one the brief

I have been hired by SC records to manage the promotion of one of their new acts, i have been contracted to create one music video package, and a 6 or 8 gate cover for the artists digipak as well an advertisement to promote the digipak. Additionally as part of the task i needed to find my own artist with his or her song. My chosen artist was a group named House Of Pahroes, i found them because one of my classmates was a member in the group and i gained encouragement from the fact that i was able to familiarise myself with them based on the lyrics. I felt this was significant as it influenced my decision making as i was more comfortable understanding the lyrics. It was also easy for me to gain permission as i was able to approach my classmate in person and ask for his permission and fortunately i found he was more than willing for me to use the track. The music genre was grime, i felt that this was   helpful to me in the sense that it could be based in my area. This way i saved time as i didn't have to travel as much. However, despite the fact i could relate to the lyrics grime music wasn't my type of music, so it meant that i needed to understand the context  little bit better. I was able to do this, as i had friends who had huge interest in grime and so their nuance combined with my partial understanding meant i could implement some of the codes and conventions.

digipak analysis 3

This immediate eye catcher to this digipak are the colours. The combination of black and yellow portrays the originality of the product. Black is a colour normally associated with white or by itself as it comes across as a really powerful, evil and strong colour. The versatility of the colour ideally means that it could be paired with any other colour but yet come across as something effective. The black on this digpak shows the crucial information that is needed, the fact that it's black and white writing shows those are the main important factors of the digipak. In addition, black and white writing reinstates the formality, it's cleverly used here to alert the buyers information needed would be a simplistic writing as it becomes easier to find.

The front cover of this digipak shows roses. The yellow and black writing are imminent again to show those are the recurring colours in the album. The light glow of lighting at the front is there to captivate and draw in the audience to the product. The combination of old-fashioned and modern connote the contextually of groups music as they combine new with the old to demonstrate the style of what the audiences are getting into.

Flatplan

Feedback video

Permission

This is an example of permission showing that i was able to use my friends groups track.

DIGIPAK ANALYSIS

This is and example of the layout and design of a normal digipak. The main characteristics remain there to show that is a digipak. For example, we have and example of a barcode, a barcode is merely there to identify the price of the product. Although it may not seem as significant as some of the other products, nothing takes place until there is assurance that the product is valid. Amongst other things the most significant factor is personal identification within a digipak, this straight away alerts the audience  to the product they're buying. Furthermore, this would usually be found at the front the digipack.



The fact that an image is on the front meanw its there to show recognition of the people selling the product.
The red on the front cover has connotations of love. In this case the reference to love is reinforced by the focal image that denotes a man and woman as a couple. Ideally, this front cover would aim to attract an audience whose preferred genre of music is love. As the digipak goes on, we also come across references to what type of songs would be playing in the album, this becomes vital as we gain a more contextualised understand on what type of album it actually is.
In addition, the price would normally be in small print at the bottom of the page to alert the buyers how much the purchase of the product would cost them. This way, the buyer understand whether they could afford the product. However, if the price tag wasn't visible on the digipak it may cause confusion and uncertainty regarding whether they should buy the product or not.
in conclusion, the final identification to reinstate it's a digipak would probably be the visual reference of the reviews. The reviews would normally be there to show any thoughts on the new release and normally, the publisher puts reviews to show the credentials and prestige of the artists who are making the publishment.

Digipak Analysis 2

This is an example of the layout and design of a normal digipak. The main characteristics remain there to show that it's a digipak. For example, we have an example of a barcode, a barcode is merely there to identify the price of the product. Although it may not seem as significant as some of the other labels, nothing takes place until there is assurance that the product is valid. Amongst other things the most significant factor is personal identification within a digipak, this straight away alerts the audience as to the product they're buying. Furthermore, this would usually be found at the front the digipack. The barcode also shows the customers how much the product costs. Incase customers feel the price may be unfair or made up the barcode shows its valid and up to date. The colour of this digipak is also red. The red connotes the genre of the overall album, this point could be reinforced through the roses. Roses are normally plants that are given as gifts to show gratitude and happiness towards others and the fact that the front cover has roses on it represents the fact that the album is slow paced, innocent and beautiful. In addition, the natural growth of the plants could symbolise the continual growth of the artist who entails and captivates natural musical talent.

The font on the cover shows the audience who the artist is. It has the full name of the artist which insinuates recognition of the artist, as it allows fans to know the quality of the product that is being bought. The writing also states that the audience isn't particular for men as the feminine typography means that the music is appealing to females also.
At the back of the digipak's there are reviews from magazines and newspapers to show the apparent progression of the artist. The review is there to show what others think of the music, ideally we normally tend to find feedback to be positive as a way to promote the artists. Hearing what a well established newspaper think of the album could convince audiences to buy the product.0.

Pitch powerpoint

Week 15

During this week, we were coming towards the conclusion of our  digipak all which was done to promote our protagonist character. The main aim was to make sure that we had all the elements that compliment the codes and conventions of grime. We found that originality was really key as it meant that our product stood out, so we were able to denote how normal digipaks look and understanding this meant that we used the same platform but altered the visuals used. For example, we aimed to replicate our theme colour in order to maintain consistency in our approach towards the music video. We used the colours black and blue, the colour black represented the negative and dark part of the artists life which was exhibited through the detachment from others in his house with no food and no one around. It was crucial for the audience to understand where the character had come from, as that way they were able to relate to the lyrics of the song, but at the same time were able to see the progression he had made in his life, which in turn could influence viewers as it becomes more understandable that if you work really hard you could achieve what you want, independent of your social class all you have to do is work hard and this was portrayed with the colour blue. The lightness has connotations of the happiness in the characters lifestyle.

Additionally, our music video editing was going according to plan, as we were able to use the internal software of final cut pro to add the finishing touch to an already really effective music video. We were able to add a variation of shots to give it extra affect and after all was done, it was vital that as a group were able to do some thorough analysis, so that we understood what we had done well but at the same time what we also needed to include in order to make the music video even better than it was. I found that this was really useful as it gave us a neutral look at a music video, that way we were able to criticse freely and at the same time look at what we had done well.
The magazine cover was something we were able to do freely, as we understood what aspects we needed to include in order for it to be appealing to our target audience. For example, the use of the social networks that were implemented meant that the audience would be be drawn to it. In addition, we alos used the same theme colour in order to maintain our consistant approach as we had already done this for our digipak.

Shooting script

Week 14

In week 14, we began editing our recording in order to make as much progress as we could. We found whilst doing the activity that finding the shots appropriate was the most difficult part, as we needed to make the footage compliment the lyrics of the song. Furthermore, it was made  even more difficult as we were aiming to make the character lip sync a vast amount of the song. This meant that we needed to get the timing of our shots coinciding with the beat and lyrics of the song. After a stuttering start, this became easier to do as we were able to get use to the process thus enabling us to pull together a range of shots that worked effectively as it portrayed the character as lonely and depressed. I felt that we achieved this side to our protagonist character because he came across as desperate. I felt that this was relatable to the target audience because they haven't had the easiest of upbringings, so them seeing an individual  like them who ended up being successful given them encourage to succeed and also the motivation to follow their dreams.
As the editing continued, it became apparent that we were having difficulties finding shots to compliment the lyrics of the song. So we decided to go out and do some more filming in order to fill in take some shots that we had failed to do first time around. Luckily, the filming went to plan and we were able to gather a vast amount of footage with a range of angles and shots to use in the recording. This proved really significant, as the editing became to do because we now had variety of shots, which we lacked at first. What this demonstrated to us as A-Level Media students, was that having wide variety of shots and angles is paramount in order to have a successful ending. Quick and efficient shot types, enable the video to be engaging to the audience, but in order to this there needs to be a vast array of shots to select from.

Overall, this week was really challenging and i would say the most difficult since we started the course. There was a lot of uncertainty and confusion about which shots to use. Although we did gather some momentum towards the end, i still feel that we didn't make the amount of progress that we would've wanted to. Sometimes having a week like this could be helpful, as it enables us to see where we went wrong, but at the same time allows us to keep focus and want to work harder in order to make the video it best it could be.

blog 13

In week 13, we began editing our recording in order to make as much progress as we could. We found whilst doing the activity that finding the shots appropriate was the most difficult part, as we needed to make the footage compliment the lyrics of the song. Furthermore, it was made  even more difficult as we were aiming to make the character lip sync a vast amount of the song. This meant that we needed to get the timing of our shots coinciding with the beat and lyrics of the song. After a stuttering start, this became easier to do as we were able to get use to the process thus enabling us to pull together a range of shots that worked effectively as it portrayed the character as lonely and depressed. I felt that we achieved this side to our protagonist character because he came across as desperate. I felt that this was relatable to the target audience because they haven't had the easiest of upbringings, so them seeing an individual  like them who ended up being successful given them encourage to succeed and also the motivation to follow their dreams.

Overall, this week was really challenging and i would say was the most difficult since we started the course. There was a lot of uncertainty and confusion about which shots to use. Although we did gather some momentum towards the end, i still feel that we didn't make the amount of progress that we would've wanted.

Blog 12

Week 12, was all about finding the right shots for the magazine and i feel that we achieved this successfully, as we took a whole range of shots from various angles to ensure we have a range to choose from.

After all the practicality with the photo taking was completed, it was crucial that we as a group decided on what picture would conform to the attributes of our character. After thorough analysis, we came to a group decision on a picture. I feel that tasks like this are really helpful because it allows each of us in the group to give our own perspectives on what works well, and thus allows the rest of us to see their vision and how this could actually work. Later on in week 12, we also needed to start the editing of the picture, so again we took to final cut pro in order to complete this to the best of our ability. When doing this, it was vital we made our theme a focal point so the blue and black represented our own ideas to the final piece, alerting the audience that it is a unique piece of work.