Digipak Analysis 2

This is an example of the layout and design of a normal digipak. The main characteristics remain there to show that it's a digipak. For example, we have an example of a barcode, a barcode is merely there to identify the price of the product. Although it may not seem as significant as some of the other labels, nothing takes place until there is assurance that the product is valid. Amongst other things the most significant factor is personal identification within a digipak, this straight away alerts the audience as to the product they're buying. Furthermore, this would usually be found at the front the digipack. The barcode also shows the customers how much the product costs. Incase customers feel the price may be unfair or made up the barcode shows its valid and up to date. The colour of this digipak is also red. The red connotes the genre of the overall album, this point could be reinforced through the roses. Roses are normally plants that are given as gifts to show gratitude and happiness towards others and the fact that the front cover has roses on it represents the fact that the album is slow paced, innocent and beautiful. In addition, the natural growth of the plants could symbolise the continual growth of the artist who entails and captivates natural musical talent.

The font on the cover shows the audience who the artist is. It has the full name of the artist which insinuates recognition of the artist, as it allows fans to know the quality of the product that is being bought. The writing also states that the audience isn't particular for men as the feminine typography means that the music is appealing to females also.
At the back of the digipak's there are reviews from magazines and newspapers to show the apparent progression of the artist. The review is there to show what others think of the music, ideally we normally tend to find feedback to be positive as a way to promote the artists. Hearing what a well established newspaper think of the album could convince audiences to buy the product.0.