Music Video Pitch

Mr primary aim when producing my pitch to the rest of my classmates, was to make it clear what my target audience was, the purpose of the song and the location it'll be held at. In order to make it more understandable to them, i managed to link some well known artists to my chosen group "House of Pharoes". I briefly highlighted the significance of the rap culture in the modern as it's used influentially for the younger generation who aspire to be like the rappers who embodied rap for example Tupac and Biggy Smalls such a significant impact in the industry. Additionally, in my pitch it was also vital to understand the codes and conventions of rap and i managed to do this, by understanding the type of clothing these sort of artists tend to adopt. A major aspect of this, was the expensive chains and jewellery which connotes the wealth of the artists. I aimed to replicate this by presenting my artist in a way in which he was perceived as wealthy and talented, so i aimed to implement expensive and well known brands in the video in order to make it relatable and comfortable to the codes and conventions of a typical crime genre.

The location would have been a skateboard park, as a way to portray deviance and young teenage rebellion behaviour. From the lyrics, we can infer that the characters are quite mischievous and i felt that this could be highlighted if the video was done during the night as it draws connations of wrong doings and evil and thus created a sense of wrong. In addition the location also complimented the song in the sense that the lyrics had a range of profanities in it, as it was about teenagers having a good time. I felt that the skateboard park emphasised this point based on the fact that it was a place teenagers would go and hang out, and often inhaled illegal substances.