Repetition and Difference Theory

Repetition and difference is known as when a particular Genre product works through repetition containing certain elements or combinations of elements with a music video. There could be pleasure from the audience can come from both the repetition and difference which means that institutions would need to strike the right balance between both of them. David Bordwell's 1989 theory, claims that in music videos, any theme can appear in any Genre.

This music video, is an example of repetition and difference. The narrative seems to be the same as normal up until the end where a twist is experienced. It seems to be a normal everyday love story of a couple having difficulties but we are made to think that the woman is the one in the wrong. The set up of the video creates realism and  to the situation. From the time 4.0 seconds to 4.5 seconds we realise the twist, that the female character had put herself in the place of her husband just for one day. She done it, so that the male audience in particular could see what some of their partners may have to go through when their partners are doing some 'harmless' flirting. It means a lot to the women and that becomes the main message from Beyonce to her audience.