Thursday, 9 October 2014

Beachcombing



This music by Trey Songz has exactly what i would want in my music video. Firstly, the music video is an example of how an original artist such as Trey Songz sets himself apart from everybody else. Through the expensive cars we are able to connote that the artist has a lot of money. Unfortunately this is somebody i would be unable to have in my music video as i wouldn't have the necessary funds to pull this off. Furthermore, the music video also demonstrates a nuanced understanding on exactly what the audience are looking for. The identification of very attractive females connotes that the music video is preferably for male characters as they are more incline to enjoy a music video with a number of attractive females from all over the world. Notwithstanding, through the luxurious looking house at the start of the music video, we can denote that the artist is a wealthy one. Furthermore, the fact that the artist feels comfortable enough to be in his video and at the same time show his body, means that he is very comfortable with his image. Then implementation of a dominant male character in my music video will help to target a particular audience that would be willing to consistently listen to music videos.
One of Rihhana's first and most undoubtedly famous songs is Umbrella. I am very envious of this video, as it has a mixture of rap and and actual soul, a trend that has gone on to dominate for the last 5-10 years. The reason i am drawn to this particular video, is because it has very good and organised choreography something i would need to implement if my music video is to be successful. Notwithstanding, Rihanna and Jay z are well re-known artists who have gone on to dominate the music industry in their particular Genre. They have both sold records worldwide and as a result have an audience that become consistently attracted to their music. More crucially, they are able to adapt to new trends and although this music video was a few years ago, its something that people would still listen as it has a modern and catchy feel to it.


 This Katy perry music video, is different to the first two, as there are less materialistic items, to show that she is a worldwide superstar. The inclusion of animations, as a replacement makes it cheaper for her but at the same time very relatable to us as the audience. Ideally, this sort of music video normally attracts a teenage and an older aged audience, but in this scenario it is very different based on the fact that all age groups particularly those under 10 or above the age of 10 can watch the video. Ultimately, the implementation of animations shows and astute mindset who targets not merely one type of audience, but a whole range. As media students, it also enables encouragement to what we aim for as our nuance improves based on the fact that we don't necessarily have to have huge amount of funds to pull of a successful and attractive music video.

This music video is another example of how to create a successful song put across without huge amounts of money used. Firstly, the cartoon characters who have a large audience presumably, are used in the video as a tool to attract more individuals to watch the music video. This allows people to watch the video based on their enjoyment of a previous television programme. Secondly, the music video also portrays a chronological storyline that keeps the audience tuned in. However, this may be slightly harder for us to do based on the fact that my particular song choice doesn't necessarily have a storyline. Finally, the location of the video is nothing extravagant or sophisticated which suggests the simplicity of the music video, but at the same time it remains effective.
This particular music video is exemplar to what i am aiming for. Again, it may not be the most attractable music video, but the passion and realism makes it similar to the approach i am aiming for. Furthermore, the Genre of the music video, also compliments my chosen unsigned song as it's grime. The music video is also very simple based on the narrative and location, a well known American rap artist relates his lyrics back to where he had initially grown up which suggests that his roots will always remain in his heart, something i aim to implement significantly within my music video. To conclude, its very intriguing that Meek starts off the song with a glamorous house before moving it to where he grew up. This is a way to represent the difference in his life since his childhood.

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