Stars as Construction,products,embodiments and personalities.

Stars as constructions is known as when an artist becomes moulded by certain record labels into a normally sexualised object as a way to boost the sales of a record label. An example of this, could be Leona Lewis, the winner of Simon Cowel's TV  show the factor. Leona was an artist with a unique singing voice that idealised singers such as Whitney Houston based largely on the powerful lyrics and Genre of their music. One major example, is the transformation of boy band one direction. One direction were another group on the factor and signed by Simon Cowel they became a global sensation producing music mostly for a target audience of young teenage girls. They initially had been a group of solo artists on the factor before they were put together on boot camp and the rest becomes history. They are five attractive young teenage boys who sell records worldwide based on the style given to them by the record label. Although the record label have been successful in moulding certain artists to sell records, there have been cases where this hasn't been the case with Leona Lewis being an example. She wasn't happy with the image and songs given to her by the record label and subsequently fell out of favour with it leading to her move. The move was of little effect on the record company, because they have a lot more artists that could sell the records needed to be sold.

Stars as products is known as when there is a gap within the market that needs to be filled up. An artists that represents this is Nicki Minaj. Through her appearance, we are able to denote clear sexualisation. Particularly through the presentation of her body and the way she chooses to set out her music videos. For example, her music video 'Anaconda' presents her as a sexual object which conforms to Laura Maulvey's Male gaze theory. Artists like Nicki Minaj encourage this idea as it becomes a really useful technique as well as skill in order to successfully sell their products. Watching videos like Anaconda, would be encouraged particularly by men and in watching it broadens Nicki's Minaj audience.

Stars as embodiments is known as when an artist has started a particular trend that has been followed on and encouraged since then till this day. An example of this, would be the gang trend started by Tupac and Biggie Smalls. Two rival artists who subconsciously and infamously encouraged gang culture with American society to and even greater extent.







 
A modern example, would be Micheal Jackson. Micheal Jackson remained an undoubted icon after his death. But during his time alive, he created multi-million fans on a global scale that still remains in huge numbers till this day. Micheal was remembered not only for his diverse music range, but also for his dancing skills and there is one particular dance that sticks out till this day the famous 'moon walk'. Micheal Jackson created a very special dance move that is still looking to be emulated till now.
The final one, is known as stars as Personalities and what better representation that Lady gaga. Possibly the biggest personality till date. Lady gaga's controversial appeal is what surprisingly encourages the audience to listen to her music. The bad behaved artist has a unique style that encourages bad behaviour. This appeal isn't the most favorable, because it means that the younger ones cannot buy the products. Which limits her target audience. Also making her not favourable to parents of young teenage girls trying to emulate her behaviour.