Styles and conventions of music video

 Narrative music videos normally have a beginning, middle and an end. An artist doesn't necessarily have to be visible in the video based on the fact an actor may fill the protagonist role in order to give the viewers a better nuance in regards to what's going on. This music video is an example of a narrative. The story line is made clear as it portrays the woman and the man in love, the narrative is there to show where there love was found, and through the physicality between the two of them, it also connotes the passion they have for their love.
Whats beneficial about a narrative view, is that it makes the audience understand what the song is about, also keeping them intrigued regarding what happens later.Furthermore, during the first parts of the song at around 32 seconds, we denote the two smoking what could be an illegal substance in a movie video. The reason this was added, was to demonstrate the realism of their relationship that can also become relatable to younger couples. This could be seen as negative by a large majority of the public because younger individuals usually look up to artists such as Rihanna to be their role model and smoking encourages the younger generation to continue a negative act.

In addition, a disadvantage of the video would be the fact that there may have been other videos with the same narrative so the song doesn't really become unique it becomes really predictable.The live performances of music videos is something that becomes really exciting for the audiences on stage. Live performances allow the realism of a preferred song by an audience. They also attract big crowds in a big venue, which normally results in a high amount of money made by that artist. Furthermore, it also allows the captivation of an electric atmosphere which cannot be felt through a music video.

Here is an example, of an interpretive music video. A clear definition, known as where the lyrics match the footage that we as the audience denote. In this music video,  we see this done perfectly, because we see that the words and description of the singer is shown clearly in the music video. This could be a good thing to do in a music video, as it shows the audience clearly what he means and this enables a better relation to the song as well as keeping the audience fully engaged in the music video because there's a need to find out what happens next, thus making the audience tuned in. However, a disadvantage  could be that the production of the song could be seen as a lazy attempt of a music video because the artist may not have been able to think about a scenario that compliments the music video so a choice was made to make in that way. Similarly another disadvantage could be that it patronises us as the audience because it could be a suggestion that we need the coinciding images in order to understand the songs and the meaning of it. 

Here is an example of a music video that has been done purely through animation. As with all major music videos, there are advantages and disadvantages with this type of video. A major positive is that it saves the producer/director a vast amount of time interms of looking for props and locations. Additionally, we denote in this music video a mix of CGI that have implemented actual humans, which could mean that as well saving a substantial amount of time they were also able to save money. On the other hand, one disadvantage could be that the video could be interpreted as something quite childish which in turn limits the target audience. Animations and cartoons are normally aimed at children, due to this the producers of the video cannot maximise the profitability of their work. In conclusion an overall judgement of an animated music video would be that if a producer were to do it the the storyline would had be intriguing unless nobody would sit down to watch it.

Surreal music videos is a video that has no narrative or meaning to it or could juxtapose the lyrics and the genre of the song altogether through the visual images we get. This lil wayne song called mirror is an example of a surreal music video, because the lyrics he's actually rapping has absolutely no relation to the song. An advantage of this would be the fact that the audience ermine perplexed as to what is actually going on in the video. Similarly, it could also attract more viewers through verbal interaction about the viewers confusion convincing her or his friend to watch the video and see what they think.

A conceptual music video has some similarities with a surreal one, in the sense that they both don't necessarily have a purpose. However, with a conceptual music video it doesn't contradict the lyrics all together. It's purpose is to keep the audience tense as to what's going to happen next in the video, this way they stay tuned in till the end to keep them guessing. A disadvantage to this, is the fact that the video may not make much sense to others viewing the video as they may not understand the meaning or the purpose of watching the video.