Blog 4

During week 4, it became essential to make our ideas practical. The best way to do this, was to analyse several music videos as a way to understand what we could do differently from other grime music videos. Additionally, this gave us an insight as to what we could implement in order to make our video unique, but we also had to focus on what codes and conventions are needed to make our video successful. As a group, we also decided on what individual would suit the part of a character as it was vital for us to captivate our target audience and getting the right character to do this because it enabled it to be relatable amongst our target audience. After looking at all the several possibilities, we were able to find what we felt was the right person because he had a good understanding of the genre of music and was also familiar with the song. We knew that this would make it easy when recording as it meant that we would record limited amount of times which in turn would give us more time to edit the footage.